The Golden Circle

   I watched a brief TED talk online called The Golden Circle, or something like that, the other day.

   It was not memorable for saying anything new, and the assumptions and worldview were somewhat vague.

   What was interesting, and important, however, was the central point.  That was that most organizations present themselves by telling you what they do, how they do it, and then why.

   Movements, however, of the kind that will grow in our current environment, must operate in reverse.

   The first thing people want to know about us is “why” we do what we do, then “how” and then “what”.

   When you share your faith, or talk about your church, or seek to describe the Christian movement, what inspires people is your answer to the “why” question.  The rest will follow.